What are the key factors that make cat videos and viral media so successful amongst the viewing population. Firstly they are cute and cuddly, it its nice and interesting watching a cat without having to take care of it yourself, its humourous, we can put human terms on them by some of the things that they do which are similar to us, like opening draws, their curiosity the subject is across all age groups and appropriate for most environments, they don’t have an agenda like children very innocent, There is a few things but the aspect that stands out the most is that we can all RELATE to them!
I have compared this concept with a famous contemporary artist Jeff Koon, he is hugely successful, one of the most renound artists of this postmodern era. This same aspect of how to make things spread, popular and go viral apply’s to Koons work. His work is centralised to the use of every day items, things that every one is familiar with and he plays with notions attached to them in a way that intrigues the viewer. Through so many different people being able to RELATE to his art is a key thing to his success. This is something I would like to keep in mind for my own art practice.
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